In addition, we have decided that customers currently subscribing to Media Composer, Pro Tools and Sibelius will not have a price increase, however they must continue to keep their subscription current in order to maintain their existing price. We have also increased the number of payment options for subscription, including pay up front annually, commit annually but pay monthly and pay as you go, monthly. This includes the recent announcements of the 2019 releases of Media Composer, Pro Tools and Sibelius.Ī major focus of our analysis was on the shift from perpetual to subscription models and as a result we have increased the number and appeal of cross-grade offers for those that are interested in shifting from perpetual to subscription. We continue to deliver new innovations, as well as new ways of enabling our customers to do their jobs faster and easier. Avid is always looking at ways to improve efficiencies in this area and while we have maintained the same pricing since our subscription offers started over 5 years ago, that will be changing. This directional change is a positive shift for many users that are interested in more flexible and affordable payment options and only paying for those features, functions or services they need to access. Some prices have increased, some have stayed the same and some have decreased.Īs many of you know, the entire technology industry is going through a major shift from perpetual licenses to a new business model focused on subscription.
We are announcing that we have adjusted several of the prices of these offerings effective July 1, 2019. We wanted to give you a heads up on some important changes regarding the pricing of our Creative Software products. Important Update on Upcoming Creative Tools Price Adjustments
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